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The digital asset market has once again proven its ability to create massive wealth overnight. This week, the Trump family saw their net worth soar by more than $6 billion (approximately €5.15 billion), thanks to the explosive debut of World Liberty Financial (WLFI), a cryptocurrency that is shaking up the DeFi landscape.
WLFI: From Launch to Billion-Dollar Market Cap in Hours
On Monday, WLFI officially began trading on major open-market platforms, including Binance. Almost instantly, the token captured the spotlight: within just one hour, over $1 billion was traded, and the market capitalization briefly peaked at $6 billion before stabilizing near $5.4 billion.
The Trump family, who collectively hold nearly 25% of WLFI’s total supply, became instant beneficiaries of this surge. Former U.S. President Donald Trump is listed as “emeritus co-founder” of the project, while his children are directly involved in its development.
A Strategic Move into the Digital Economy
Initially introduced in September 2024, during Trump’s campaign season, WLFI positioned itself as an exclusive token aimed at accredited investors under U.S. Securities and Exchange Commission exemptions. While the early days of the project were marked by technical setbacks, the rebound has been nothing short of historic.
And this is only the beginning. Trump’s Media & Technology Group (TMTG) is aggressively expanding its presence in the crypto world:
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Launching a Crypto Blue Chip ETF, already filed with the SEC, to provide exposure to leading digital currencies like Bitcoin (70%), Ethereum (15%), Solana (8%), and Ripple (5%).
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Announcing plans to raise $2.5 billion for a crypto reserve through a mix of equity and bond offerings.
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Driving new levels of adoption for meme coins, including $TRUMP, which has already generated more than $320 million in fees since its release.
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From Crypto Skeptic to Industry Champion
Interestingly, Trump was once openly critical of cryptocurrencies. But the sector’s rejection of heavy-handed regulation under the Biden administration coupled with over $100 million in campaign support from the crypto community seems to have transformed him into one of its strongest political allies.
He has gone so far as to promise to make the United States the “global capital of crypto”, a pledge that has electrified both his campaign and the broader blockchain sector.
Why This Matters for You
Whether you like or dislike Trump as a political figure, one fact is undeniable: his family just proved how fast fortunes can be made in crypto. The WLFI token is living proof that early positioning in breakthrough projects can deliver life-changing results.
For investors, the key takeaway is urgency. The crypto market rewards those who act decisively, not those who hesitate. With Trump’s direct involvement and billions already moving into WLFI, this project will not stay under the radar for long.
If history repeats itself, early adopters could see exponential growth while latecomers are left watching from the sidelines.
⚠️ Disclaimer: This article is for informational purposes only and does not constitute financial advice. Readers should conduct their own due diligence before investing. The author and The Crypto Canadas are not responsible for financial losses.
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